American Transmission Company Services Provided

The Client
American Transmission Company, LLC – Pewaukee, Wisconsin

The Issue
When American Transmission Company was created by Wisconsin legislation in 1999, CEO-elect Jose Delgado needed internal and external communications management for the startup company. Compounding the urgency: ATC was on the fast track, charged with becoming fully operational by January 1, 2001.

The Action
Neil Palmer & Associates was retained to manage the communications function. The agency coordinated the flow of information from ATC to employees, potential customers, trade media and other key stakeholders. Neil Palmer & Associates worked closely with human resources, regulatory and legal teams to address information needs and develop ATC’s identity and outreach materials.

The agency performed tasks as follows:
• Developed content and managed the Web site.
• Served as media relations contact.
• Created stakeholder databases and coordinated stakeholder outreach.
• Developed logo and visual identity standards.
• Created communication collateral, including letterhead, business cards and presentation folders.
• Facilitated employee communication and recruitment.

The Results
ATC was successfully established as a credible source of
information on electric transmission issues and a trustworthy
supplier of transmission services.

Following startup Neil Palmer & Associates have
• Developed and helped implement a comprehensive local outreach plan for a sensitive urban forestry project.
• Designed and implemented stakeholder consultation plans for two large high voltage transmission rebuilding projects
• Provided local relations assistance and communications strategies for projects
aerial view