Wisconsin Public Power Inc Services Provided

The Client
Wisconsin Public Power Inc. - Sun Prairie, Wisconsin

The Issue
Wisconsin Public Power Incorporated (WPPI), a regional joint action agency was created to provide reliable low-cost power and services to 48 member/owners in Wisconsin, Michigan and Iowa. WPPI faces several unique communication challenges as an organization and for special programs created to benefit members.

The Actions
Neil Palmer & Associates helped WPPI leadership define focused positions on key industry issues. These position papers served as the basis for development of WPPI key messages to help position WPPI as an industry policy leader. Neil Palmer & Associates also designed a comprehensive media relations plan to deliver the new messages to the general public.

Neil Palmer & Associates also developed and helped implement communications plans for the WPPI Community-Based Wind program and designed and conducted public outreach activities for the joint WPPI - Escanaba power plant feasibility analysis.

The Results
WPPI energy policy positions are more clearly understood by employees, members, elected officials and the public. Media coverage of WPPI positions and events has expanded and has been consistently favorable.