Doug Day

Doug Day has many years of experience in media relations, crisis and risk communication and general public relations. Much of his experience is in the often-controversial nuclear power industry. He also has a background in hazardous materials planning, terrorism preparedness and response, all-hazards crisis planning, stray voltage, EMF, radiation risks, and emergency drill design and control.

At present, Dough is head of Dday Media and PR Services, a firm he founded in 2003. He has assisted companies on projects such as mergers, transfer of ownership of a major electric generating plant, economic development marketing, Web site development and publicity.

After an 18-year career in broadcasting, Doug joined Wisconsin Public Service Commission in 1989 as Communications Manager for the Kewaunee Nuclear Power Plant in Wisconsin. He was responsible for the plant's internal and external communications, emergency communications preparedness, and local government relations.

Doug has provided strategic and tactical communications support on high-profile projects and issues. These include acting as lead spokesperson and communications planner for Wisconsin Public Service's Electric Reliability Team in the 1990s when the state was suffering through a shortage of electricity. He also was the company's lead media relations planner for responding to the Y2K issue.

Doug transferred to the Nuclear Management Company (NMC) where he was responsible for combining the Kewaunee plant's communication function with that of the nearby Point Beach nuclear plant. Doug's media and crisis communications skills helped NMC respond to the terrorist attacks of September 11, 2001. Since then, Doug has assisted local counties with terrorism preparedness, and serves on the Brown County Working Group on Terrorism.